3 Reasons You Shouldn’t Hire A Product Manager

Photo by Campaign Creators on Unsplash

You don’t think they need to speak to customers

If you’d rather avoid having a product manager speaking to customers directly, then consider whether you really have a fair view of what all customers want and need. Good research design is often underestimated, but comes as part of a PM’s toolkit. How do we explore, with the greatest degree of accuracy that we can, the extent to which our customers are happy with the service we provide? How do we ensure it’s a fair sample? How can we design questions that mean we can learn more from them?

You have a clear idea of what features you want to build

Give PMs a problem to solve, not a feature to build. Understandably, nobody walks into an established business with an empty backlog, and there will always be a balance of universally agreed and data-supported features requiring development, along with new challenges to solve. But new problems should be approached with a PM involved at the start, with a focus on what we’re trying to achieve, not how we’re going to get there. Let your PM figure out the latter!

You’re not ready to give up the reins

Product managers are a smart group of people. I’ve worked with some who have a software development background, and some that come from a variety of industries and have transitioned into tech. All of those experiences contribute to a well rounded perspective, and in order to truly utilize a PM and allow them to build, measure and learn, you need to furnish them with nothing more than an objective, and then leave them to it!



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product and tech obsessed. proud feminist. advocate for smooth blend coffee. new mom.